Social media is a vital factor in informing consumer decisions. True of False?
belajar journal by Radhiatul Mardhiah - Issuu
Introducing COBRAs: Exploring motivations for brand-related social media use: International Journal of Advertising: Vol 30, No 1
Social media voor bedrijven: aanwinst of last? - finalwebsites
Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media: Journal of Strategic Marketing: Vol 29, No 1
daan muntinga on Twitter: "Mind-blowing research by dr. @schivinski - and brought so phlegmatic! :-) https://t.co/GmnW6TGbQb" / Twitter
Full article: Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect
Consumers' Online Brand Related Activities in the Context of Their Motives and Outcomes: Case Study of the Social Network YouTube | SpringerLink
Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials | Journal of Indonesian Economy and Business
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect
Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
Social media marketing - Wikipedia
Muntinga et al. - 2011 - Introducing COBRAs.pdf - Introducing COBRAs Exploring motivations for brand-related social media use Daniël G. Muntinga | Course Hero
THE BUILDING BLOCKS OF SOCIAL BRANDS On consumer-brand relationships in social media Daniël G. Muntinga, Edith G. Smit, Marjolein Moorman University of. - ppt download
Sustainability | Free Full-Text | The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective
Information | Free Full-Text | The Impact of Social Media Activities on Brand Equity
Managing Brands in the Age of DIY-Branding: The COBRA approach | SpringerLink
THE BUILDING BLOCKS OF SOCIAL BRANDS
![PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/51772dc61f85e4ded405ee1663dc439f59c726be/17-Table1-1.png "PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar")
PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations - ScienceDirect
How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior? | the Journal of Advertising Research
Journal of Promotion Management (1)
The effect of product category on customer motivation for customer engagement behaviour - Żyminkowska - 2023 - International Journal of Consumer Studies - Wiley Online Library
